Zoe Karssen is an Amsterdam-based fashion house, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, this signature style has quickly gained the likes of a loyal following from Beyoncé to Kate Moss, to name but a few. Since its launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually evolved into a full ready to wear collection consisting of a wide range of tee shirts, sweatshirts, knits, bottoms, jackets and a high-end denim line. Besides their popular graphics and slogans, Zoe Karssen now also offers a line of basics, catering to the markets need for luxury basics with the perfect fit, made from high-quality materials. From their headquarters in Amsterdam, Zoe Karssen launches four collections a year, which are sold via zoekarssen.com and a selection of key sales points worldwide such as Shopbop, Merci (Paris), Liberty (London), United Arrows (Tokyo), Harvey Nichols, and many more. Despite this big reach, the Karssen’s like to keep the business small and personal, creating everything in-house, supported by a close team. All shoots are photographed
by Zoe Karssen herself. As the Zoe Karssen collections become ever more progressive, so this passion for innovation extends to the brand’s communications and creative projects. In November 2015 Zoe Karssen launched its first Eau de Parfum which is as innovative and pure as the brands design ethos; it truly embodies the brands philosophy. Named after one of the popular prints, ‘Unicorn Tears’, it was the perfect title for the stimulating fragrance. It stands for something magical and mysterious, much like the Zoe Karssen girl. In December 2015 Zoe Karssen opened its first store which is located in the popular nine streets shopping district in Amsterdam, an ambitious redesign that transformed a dark jewelry store into a shopping destination that echoes the minimalist and modern approach that is the heart of the brand. The flagship store carries the entire Zoe Karssen collections. Zoe Karssen is currently sold in 30 countries and has around 500 selling points worldwide. Aside from the core collection, the brand has a number of exclusive collaborations coming up in the near future.