A meeting related to fashion

The Robert Dodd showroom is specialized in the distribution of top-end brands dedicated to the woman, the man and the accessory. Key player in the ready-to-wear, Robert Dodd deploys a distribution network in France through a commercial concept representing about twenty brands. 

The Robert Dodd showroom combines, within a varied universe, trendy collections and international fame institutional brands, characterized by a creative and unique design spirit. 

Located in Paris, at the core of the Marais, this company created in 1994, knew how to evolve progressively in order to become an original and innovating showroom, reputed for the eclecticism of its brands.

Conveying strong values, the Robert Dodd showroom is committed particularly to favour its relations with the various actors of the fashion sector.

Visit www.robertdodd.com

In September 2012, Robert Dodd launched RD Press office, a press office independent from the company Are + Why, created by Robert Dodd and his two partners (Laurent Goupil, sales manager and Yann Merel, financial and administrative manager) who follow Robert Dodd in all his adventures since 1994.

RD Press Office takes in charge the press relations of the famous brands SUPERGA and WOOLRICH. A quite smoothly beginning in order to establish solid and strong basis to welcome new budgets.

In January 2013, K-WAY joins the press office in this adventure.

Where is this idea born?

In June 2012, ARE + WHY became the France licensee for the Italian brand SUPERGA.  Frequently consulted by the brands to look for a adapted press office, Robert Dodd decides to create his own press office and to go into partnership with Laetizia Guetta, PR in charge of the coordination and the development.

Laëtizia Guetta 

Laetizia Guetta knew how to make her passion become her job. After collaborating with the biggest Parisian press offices since 2003, she made the press relations and the public relations her specialities.  Her various experiences and her dynamism allow her to acquire the sense of analysis, a personalized work method and a real know-how, which make her strength.

She knew how to develop close contact with journalists in order to obtain an excellent knowledge of the French press. An expertise and a know-how she puts at her customers disposal.

She joins Robert Dodd team within Rd Press office bringing a fashion vision and press, at to the commercial showroom. 

Press relations and public relations

Press relations and public relations

RD Press office is a press office specialized in the press relations and public relations jobs (general public and corporate).

Our aim is to build or strengthen your brand image by bringing a strong visibility in the French press thanks to various measures:

  • - launching and placing products with the press
  • - organizing inaugurations of spaces and events. 
  • - redaction of press kits and press releases
  • - consulting in brand bulding
  • - management of the space buying and the media plan
  • - evaluation of the press aftermaths
  • - setting up of co-branding
  • developpement of digital strategy